Does Red Lobster Have to Resort to New Tactics to Attract Diners?

I love to take pictures of scenes like the one above. When Darden International (DRI) reported quarterly results in June, the company highlighted difficult comps and rising seafood prices for its Red Lobster concept. Does this mean that they have to change their marketing plan? Are they trying to lure in diners with cheap haircuts? Is this a joint venture with Staples (SPLS) or is SPLS just providing the scissors? It is none of the above but nevertheless, its worth a chuckle when you see that sign above.

At the time of this Blog entry Scott Rothbort, his family and or clients of LakeView Asset Management, LLC did not have any positions in the companies named above--- although positions can change at any time.